Archive
Can EaseMyTrip disrupt insurance?
EaseMyTrip is entering the insurance space to challenge Policybazaar and Acko. But can the travel giant replicate its industry dominance in this new, crowded arena? Read more to learn about EaseMyTrip's insurance motivations and evaluate if its strategy will pay off.
The innovation behind Manyavar's rise to the top!
By tapping into India's affinity for lavish weddings, Manyavar blended heritage and innovation to disrupt ethnic fashion. The brand rejects discounts and upholds premium quality. Discover how Manyavar's founder Ravi Modi executed a strategic expansion that validated the brand's positioning and cemented its status as a wedding leader.
How Fittr is Revolutionizing Fitness in India
Once a tiny WhatsApp group, Fittr has achieved meteoric growth into India's leading fitness platform with 5M+ users. Driven by a motivational community approach and strategic tech integration, Fittr is revolutionizing fitness. Click to uncover the strategies powering its incredible expansion.
Bootstrapping to billion dollar business!
While India's biggest startups rushed to scale, RateGain founder Bhanu Chopra stayed focused on building long-term value. He declined a $1Mn acquisition offer in 2011, choosing instead to rebuild his profitable company from scratch. Read on to find out how Chopra's remarkable bootstrap journey led to SaaS leadership in India.
Meesho: India's next e-commerce leader?
Explore Meesho's potential to dominate India's e-commerce landscape by 2024. With over ₹5500 Cr in revenue and reduced losses, Meesho is on a rapid ascent. Learn about the strategic decisions fueling this growth. Is Meesho poised to outpace its competitors?
Decathlon India's winning playbook!
French sports brand Decathlon entered India's competitive retail market recently, yet charged into the lead ahead of entrenched giants like Adidas and Nike. This article analyzes the 4 key strengths powering Decathlon's rapid growth in India - knowledgeable staff, strategic local pricing, in-store trials, and frictionless mobile checkout. Learn how this retail underdog became top dog.