Swiggy joins forces with Healthify!

Hey there,

Healthify partners with food delivery giant Swiggy, leveraging a decade of diet insights to sell customized healthy meals.

Can this be the growth hack that finally unlocks profitability for the rebranded HealthifyMe?

Here's some background: Healthify, formerly HealthifyMe, has rebranded.

With this rebranding, they've announced several initiatives including a huge focus on AI coaches and dieticians.

They have also announced a significant collaboration with Swiggy.

They plan to use their AI bot, Ria, to suggest meals based on users' goals, enabling them to order directly from Healthify.

Founded over a decade ago by Tushar Vashisht, Healthify has faced difficulties in monetizing its services.

Even though it has a user base of over 40 million, only a small percentage are paying customers.

This partnership, however, holds great promise. Here is why:

1. Leveraging Strengths:

Healthify has a profound understanding of the Indian palate, having tracked food and calorie intake for over a decade.

This insight is crucial for fine-tuning their AI bots to recommend suitable meals.

Swiggy also offers guilt-free options, meeting the needs of Healthify users.

2. India's Health Awakening:

Post-COVID, there's been a global shift in health consciousness, especially in India.

An EY report highlights that 82% of Indian consumers now prioritize health more than before the pandemic.

3. Learning from Experience:

This isn't the first time these companies have collaborated.

They previously launched 'FitPicks' in 2020, which didn't take off as expected.

However, lessons learned from the past could pave the way for success this time around.

Look at these statistics from the same EY report:

- ~21% of India's population is overweight or obese.

- ~18% suffer from depression.

- ~9% have diabetes.

- ~20% have high blood pressure.

- ~11% struggle with high cholesterol.

These health issues often stem from food and lifestyle choices.

Therefore, it's crucial to find a solution that addresses these issues directly, which is where this partnership plays a big role.

Additionally, the health-tech and food-tech industries present various other challenges that can be tackled together.

This partnership could motivate other companies to pursue similar initiatives.

✍️ Jargon of the day

AI Bot:

An AI bot is like a smart robot that can talk to you and help with tasks. It uses artificial intelligence, which means it can learn and get better over time.

You can find AI bots in places like websites, where they can answer questions or help you find things. They work by understanding what you say and then giving the best response they can.

Loved this edition? Or have some thoughts to share? We'd love to hear from you

Cheers,
Karthik